
I build tools at the intersection of SEO, automation, and AI.
Engineer who ships magic. I make search visibility, content operations, and LLM workflows do the boring parts themselves.
Projects
What I'm building
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Obelisk
A multi-tenant SEO and answer-engine (AEO) platform for WordPress: it audits sites, drafts AI fixes, applies them live in one click, and scores how ready each site is to be cited by AI.
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AI Wizardry
Beginner-friendly, jargon-free guides that help everyday people understand and use AI tools, no tech background required.
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Side quests, experiments, and the source behind these tools.
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From the blog
Latest writing
all posts →What answer engines actually cite, and how to become the source
Citations are the new rankings. Here is what LLM-backed search looks for when it picks a source, and how to structure a page so it gets quoted.
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New writing on SEO, AEO, and automation. No inbox required.
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Wizard for Hire
If it involves SEO, Google Ads, marketing automation, or making AI do real work, I want to hear about it.
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